Anime Tenchou (Meito Anizawa) is a main protagonist and the mascot of AniMate. He is currently voiced by Tomokazu Seki in Japanese and Lex Lang in English at the Lucky Star Anime.


Anime Tenchou is a CM character for Animate, one of Japan's biggest retailer of anime, games, and manga. The character series was created by Shimamoto Kazuhiko for publicity purposes. Later adapted into a manga, a weekly radio drama and this OVA animated by GAINAX and directed by Anno Hideaki.
Anizawa Meito is the blazing store manager. He is a fireball who loves animation merchandise at heart. He takes over the dying wish of the former store manager, though still alive, who was attacked by the rival store and becomes a “store manager” of newly opened animation goods specialty store, Animate. The scarlet, “store manager visor” is his trademark.
(Source: AniDB)


Anime Tenchou (manga)Edit

Anime Tenchou OVAEdit

In 2002, Gainax produced a single original video animation, where Meito Anisawa and his fellow employees are the focus.

Lucky StarEdit

He and his staff consider Konata Izumi their most valued customer, known as "Legendary Girl A" (伝説の少女A ,Densetsu no Shōjo A), and go to great lengths to sell their merchandise to her, often to the point of using espionage and military-style strategies, and at one point, Meito himself uses "Geass" on Konata to persuade her to buy a DVD from him; however when she tries to pay it, she fell short only three yen. Their attempts usually fail miserably. His appearance is heavily stylized, compared to the other characters, and he is known for his passionate yelling and highly energetic movements and poses, mimicking cliché situations in anime where a character will make exclamations and behave erratically to typically pumping music. He appeared as a special guest during the Lucky Channel segment in episode seventeen, during which he and Minoru parody Mobile Fighter G Gundam's Domon Kasshu, referencing the fact that Meito's voice actor also played the character. He also appeared in episode twelve, fighting against another sales manager (about how valuable "so-called leftovers" can be after they ran out of rare and limited edition "thingies") in a dramatic way. Meito's colleagues at Animate are all similarly enthusiastic about selling their merchandise.

Anime Tenchou: The MovieEdit

He returns in the 10th anniversary film. He is shown battling President Takahashi in the movie trailer. Further details unknown.

Anime Tenchou X Touhou ProjectEdit

Anime Tenchou DECADEEdit

He appears in the live stage show in 2010.

Makai Senki Disgaea 4: A Promise UnforgottenEdit

Anizawa has a cameo in the PS3 game Disgaea 4. When using the Omega Fire spell, a graphic depicting Anizawa with his hand on fire appears and sets fire onto targets, dealing strong fire damage.

Hetalia World Series: Hetalia FantasiaEdit

Anizawa has a cameo in the ending.
Meito Anizawa in hetalia world series

Meito Anizawa in the "Hetalia World series" ending.



Anime Tenchou resembles Domon Kasshu from Mobile Fghter G Gundam, even having the same hot-blooded personality.